Koolitus: Product Management and Product Marketing for technology-based products for ICT sector companies

On November the Estonian ICT Cluster is organizing two-days trainings on Product Management and Product Marketing for technology-based products for ICT sector companies. The training days are: • Group no 1: 26.-27.11 • Group no 2: 28.-29.11.


The training is conducted by a recognised global expert Andrew Dickenson (B.Eng (Hons), MCIM, MLPI), who has over 25 years’ experience in product management and product marketing in companies ranging from growing software-based businesses to global multinationals. He is the founding Director of Product Focus and has delivered training and consulting to hundreds of companies. Please see more from the introduction added to the current e-mail. 

During the two-days training (up to 15 participants) the following topics will be covered:

Module 1: Product management and product marketing roles 
Module 2: Market analysis 
Module 3: Developing positions 
Module 4: Business cases 
Module 5: Pricing 
Module 6: Product development and requirements 
Module 7: Launching and in-life management 
Module 8: Product strategy 
Module 9: Personal effectiveness
Participation fee of the 2-days training is:
·         For Estonian ICT Cluster partners 600 EUR+ VAT
·         For ITL members 800 EUR+ VAT
·         For others 1200 EUR+ VAT

The price includes coffee breaks and lunch on both days. Since the number of participants is very limited, then up to 2 persons from one company are allowed.

Venue of the training – Park Inn by Radisson Central Tallinn (Narva maantee 7c, Tallinn).

REGISTRATION: Please register here. The registration will be closed on 25.10 or until all the places are filled. 

The training is co-financed by Enterprise Estonia from the European Regional Development Fund through “Estonian ICT Cluster” project.

For more information please contact:

Jana Silaškova
Estonian ICT Cluster Project Manager
+372 5340 5200
Estonian Association of
Information Technology
And Telecommunications (ITL)